To measure success in terms of impact, you need to assess the metrics that determine whether members are more engaged, knowledgeable, and better informed about news topics.
TIME covers news, and it also covers larger conversations around thought leadership and impact. Along with different columns, the news is not the only column that defines the brand.
A metric to observe is how many wallets connect to the brand, and how many read the news column.
Other metrics to watch are growth in the community, and Twitter followers that join the discord group. From a news aspect, TIME validates if the Twitter feed has personality and follower engagement.
From a business aspect, media brands evaluate revenue generated, who attends IRL & online events and which programs they attend, what time works for the community - these metrics ensure the community is inclusive to each geography.
It's more than a single metric - web3 is about fostering growth and building a community.
Building for a more niche or local outlet that lacks a large audience or reach, and may not even have a big crypto-curious audience is challenging.