An introduction to understanding the influence of cannabis advertising & promotions.
Cannabis legalization is a recent phenomenon with important benefits. We can box our approach to regulated categories and follow similar marketing paths of alcohol, tobacco, and electronic cigarette products. This may irk a few sensibilities, so let’s acknowledge that the cannabis industry is a dual role within the medical and recreational industries.
We’re in a future that was never planned - we struggle with a paucity of evidence to guide policy. This alone must foster a sense of unity within our community and address this complexity when developing our communication as a cannabis brand & marketer.
Today, Cannabis promotion is the subject of global health policy discourse amid jurisdictional legalization within the past decade.
Overtime, this guide aims to be a blueprint and resource for our mindful approach toward the cannabis discourse in the Americas and globally.