Building a digital community for a business operating in a grey market, such as the cannabis industry, can present certain challenges. To overcome these challenges, it's important to focus on providing value and building trust with customers, ensuring compliance with all relevant laws and regulations, being transparent about the legal status of your business and any risks associated with operating in a grey market, and staying informed about the latest developments in the cannabis industry and adapting your strategies accordingly. This can help to mitigate any potential legal risks and build a strong and engaged community around your business.

One of the key challenges for cannabis companies working with Twitter in the age of Elon is the potential for misinformation and the spread of false information. As cannabis is still a highly regulated and controversial industry, it is important for companies to have strong social media guidelines in place and to monitor their social media accounts for any false information.

Having a strong streetwear brand voice can be an effective way to boost cannabis sales by appealing to a specific target market. The streetwear market has been growing rapidly in recent years, with a focus on fashion, music, and street culture. By aligning your cannabis brand with the streetwear aesthetic, you can appeal to a younger, trend-savvy audience who may be more open to trying cannabis products.